Why Marketing is Important for a Business

Communication Agency, Direct Response Marketing, Marketing consultant, Marketing Support, Service Marketing are some of the services every business requires in today’s day and age.

what is marketing?

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services."

marketing has no more remained a mere part of selling process but it has became a domain in itself. today we have many types of marketing for targeting customer from all around. now the concept of marketing has evolved and it studies the customer's interest first and then triggers the demand. it targets the customer accordingly.

                               

                                           types of marketing

Influencer Marketing

In influencer marketing, rather than marketing directly to a large group of consumers, a brand inspires or compensates influencers (which can include celebrities, content creators) to get the word out on their behalf. it is the most trending marketing type these days.

Keyword Marketing

Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phases they are using to search.it comes under S.E.O. marketing. 

there are 4 P's of marketing which justifies the business;

product: the output which company is willing to provide in exchange of money.

price: the monetary value of the product.

place: the location where the product will reach the end user.

promotion: the strategy through which awareness for the product will be created.